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If you own a small business, then you know just how challenging reaching out to the local market can be. But the good news is that you don’t have to blow up your budget getting colored full-page newspaper adverts up in order to publicize your business. There are so many simpler and less expensive ways to promote your venture to the local public.

Use your website optimally

Websites are awesome sales tools that can really make a world of difference for your enterprise. A good, useful business website is effective whether you are looking to infiltrate the local market, or to give your business a more global perspective.

Get your business added to common local directories

One great way to boost your local SEO and get your business to come up on top in online searches is to get it listed in an online directory. There are so many directories for you to submit your business website for free. Some of these include Google, Yelp, YellowPages, FourSquare and Bing. But don’t neglect to enlist with smaller indigenous directories too. These may help you just as much as the big names.

Stay active on social media

It isn’t enough to just have a social media profile – not anymore. Social media is a great platform for engaging your followers and interacting with likely customers and clients. Sharing and posting relevant content, links to articles on your blog, forthcoming events and even updating the public on the projects you are currently working on, can all go a long way in keeping the local public in touch with your business.

Use videos to publicize your business

The second biggest search engine in the world is YouTube! There is no underrating how important videos are when it comes to passing messages across in this day and age. And nobody watches more YouTube videos than Canadians! In fact, the average Canadian spends more time on YouTube than they do watching regular television. Basically, it is another different and effective way to spread the reach of your business. Right after you have made a video, how about implementing these tactics to optimize the results?

Get listed on Google My Business

Another vital tool in securing your local SEO is Google My Business. It will dictate how you will be listed on Google Maps, and it also gives you additional leverage in getting to the top of the search engine results. My Business is also key in granting you the chance to get socially validated via its review system. When you claim and verify your listing on Google My Business, you also get the facility to make changes to and update the listing as you wish, which gives you complete control over your presence online.